Why Founders Should Send Regular Updates (Even When Little's Happening)
The easiest way to stay top of mind with the people who matter.
Co-authored with Gonzalo Erdozain.
Most founders send updates only when there’s big news to share—a new funding round, a major customer win, a product launch. The rest of the time? Radio silence.
That’s a missed opportunity.
Regular updates aren’t just for keeping current investors informed. They’re one of the most effective ways to stay visible with potential customers, future investors, strategic partners, and anyone else in your network who might be able to help you down the road.
The founders who send consistent updates—monthly or quarterly—are the ones people remember when an opportunity comes up. The ones who go quiet for six months? They fall off the radar.
Why Updates Work
Updates create momentum even when you don’t have major milestones to announce. They remind your network that you’re building, learning, and making progress. And they give people a reason to engage with you—whether that’s offering advice, making an intro, or simply staying invested in your story.
More importantly, updates make it easier for people to help you. When someone knows what you’re working on right now, they can connect the dots. Maybe they know a potential customer. Maybe they’ve dealt with the exact problem you’re stuck on. But if you don’t tell them what’s happening, they can’t help.
What to Include
Good updates don’t need to be long. A few key sections work well:
Brief company snapshot. Remind people what you do in a sentence or two—don’t assume they remember.
What’s new this month. Wins, launches, hires, partnerships. Even small progress counts.
What you’re working on. Current priorities, challenges you’re navigating, goals for the next period.
How people can help. Be specific. “Intros to HR tech buyers at mid-market SaaS companies” is better than “let me know if you can help.”
Keep it under 500 words. People will actually read it..
When to Send Them
Monthly is ideal if you can manage it. Quarterly works if monthly feels like too much. The key is consistency—pick a cadence and stick to it. Sending sporadically is almost worse than not sending at all.
And don’t wait for perfect. If you had a slow month, say so. Transparency builds trust. The goal isn’t to impress people with constant wins—it’s to keep them connected to your journey.
The founders who master this habit are the ones who build the strongest networks. And strong networks are what get deals done.
Legal Disclaimer
This newsletter provides general information and does not constitute legal advice. For specific guidance on your contracts, consult with a qualified attorney.
Co-authored with Gonzalo Erdozain
Gonzalo is the founder of Scout, a veterinary technology company digitizing dental and anesthesia workflows. He’s known for his disciplined approach to stakeholder communication and has been a consistent voice in the Kansas City startup community.
About Liam
Liam is an attorney and former venture capital principal who has worked across tech transactions, M&A, IP, and early-stage investing. He’s spent years on both sides of the table—negotiating deals as counsel and evaluating opportunities as an investor.
Field Notes for Founders brings practical insights from that experience to help entrepreneurs build smarter companies.